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TESTIMONIAL |
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"It is truly refreshing to work with a team of competent professionals. They helped my online business get off the ground - within one month I was breaking even and by month two was making a profit! I would not hesitate to recommend i.c.dots to anyone who needs traffic for their online business."
François Bégin, President - Voyages Internet
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What is Website usability?
Usability is the artful synergy of site infrastructure, functionality, navigation and look and feel. Poor usability causes people to grow impatient or frustrated and leave a poorly designed Website because:
- It isn't immediately clear how to use the home page.
- They can't navigate easily to the pages containing the information they want.
- Poor "look and feel" of the site contributes to poor corporate image and even doubts about integrity.
- The buyer finally arrives at the point of checkout and credit card payment but won't finalize the purchase due to security concerns or lack of trust.
How do you analyze usability?
We will study how easy or how difficult it is for users to navigate through a specific website. It's not unusual for users to get confused by websites, or to have difficulty finding their way. They may not know how to proceed, or how to complete a particular task, or to make a purchase. Sometimes websites don't even do a good job of telling users what their site is about. We examine a site's usability by looking at its interface and configuration.
What is good usability?
Good usability is the practice of providing users with interfaces that they can use with ease, confidence, and success. It is a combination of well-thought-out menu systems, navigation structure, visual design, system instructions, error handling, and copywriting. Good usability lets users search for content and complete tasks and transactions without impediments or confusion. Usable websites are transparently easy to use. They inspire trust and loyalty.
Why does my site need a usability analysis?
Statistics show that poor usability will likely result in users abandoning a website, whereas good usability keeps visitors engaged. They complete tasks, find information, make purchases, and will repeatedly visit a site on which they had a positive experience. Usable websites create confident and loyal users. Whether your website is content driven, educational, application-based, or an online store, good usability matters. A usability analysis goes a long way to helping make your site usable by identifying impediments to good usability and offering solutions. I.c.dots can show you the power of good usability by evaluating your organization's homepage, its top pages, or its e-commerce experience.
How are sites evaluated?
Our usability specialist will visit your site, assume the role of a user, and analyze it based on the below mentioned principles of good usability. These analyses go into a detailed report, offering suggestions and/or recommendations to improve it. In some cases an actual control group consisting of several individuals will navigate around your site and offer their group feedback as to what they would change in order to enhance the user experience. The analysis is based upon the following factors:
- Familiarity
- 2Ease of learning
- Efficiency of use
- Ease of recall
- Error minimization
- Individual satisfaction
The prime objective is to have no one depart from the site unless the site simply does not offer what the online user is seeking.
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