You've heard about pay per click and you understand the concept. You have read that pay per click delivers targeted advertising campaigns, talking to your potential customers who are searching specifically for your product or service. You may even have attempted a campaign or two on your own - clicks were generated but were unable to evaluate the effectiveness.

Strategy is key

Buying keywords is not difficult - anyone can do it. Where experience and research is required is in identifying opportunities that your competitors have not yet capitalized on and maximizing your return on investment. Just because everyone else in your industry is buying a keyword doesn't necessarily mean that it is the best performing or most cost-effective keyword in terms of conversion to sales.

I.c.dots has the experience and know-how to maximize you campaign from the start and then track your conversion results very specifically, giving you all the information necessary to evaluate your return on investment.

Each Pay per Click service offers something unique

Each pay per Click service offers its unique features and benefits, its own network of advertising partners and its own campaign set up procedures and tracking reports. A Google Adwords campaign, for example, is very different from an Overture campaign, with respect to features, account management and reporting options.

I.c.dots takes the guesswork out of your online advertising campaigns by selecting the services that match your target customer profile and that will deliver the best results. We set up your campaigns, track the results and adjust our strategy according to what works and what doesn't. We give you the sales conversion information you need to make sound business decisions. Our success depends on yours.


Are you standing by while your competitors get ahead ?

Tell us your online goals and we’ll give you our feedback.