Yahoo search

Yahoo search (formerly Overture) has launched a new “French Canadian” sponsored advertising service that partners with important French Canadian search engine portals including Sympatico.msn and Yahoo Canada. Combined with Google’s Adwords advertising service which features geo-targeting to Quebec, this new regional Overture product dramatically increases the ability to reach French Canadians searchers specifically.

Although the French Quebec online market is an important many U.S. and English Canadian companies, many find it difficult to reach the French Quebec consumer given the cultural differences and the different local advertising media. It is important to work with a firm that understands the local online market, speaks the language, has access to the necessary French language industry tools and understands the relationships of various local search engine portals and service providers.

What’s new with Google ?

Google applies for a patent on how it can use domain- and site history-data to help determine relevancy.

This patent application reveals what kind of history they might consider to be important when it comes to scoring web pages and identifying spam.

Some factors include:

• How old a page is.
• How frequently page content changes over time.
• How links to a page are added and removed over time.
• The rate at which links are added or removed.
• How the anchor text of incoming links changes over time.
• The current and previous levels of traffic to a page.
• What position Google ranked the page in the past.
• The age of the domain the page is on and how long it's been registered for.

Read the whole document:

Google USPTO Filing